Ranbir Kapoor is a youth icon. I adore his stand on not endorsing fairness products. Almost every bollywood star be it Aishwarya,Priyanka,Deepika,Katrina,Shahid have endorsed fairness products.
By saying no to endorsing fairness products Ranbir is sending a strong message. Love you ranbir. I hope the Bollywood stars join the bandwagon and I am sure it will make a huge difference.
Here is the excerp from the article that came in Hindustan Times
Bollywood hunk Ranbir Kapoor reportedly said no to a lucrative offer to endorse fairness products. Ranbir was simply not interested in being the brand ambassador, as he does not believe in endorsing such products.
By not endorsing a product like a fairness cream, the actor wants to reiterate that such products only make racist stereotypes, which already exist in our society, grow stronger roots, reported Mumbai Mirror.
Kapoor boy has a huge fan following and knows they would blindly follow what the actor endorses. "Ranbir knows that there may be many who would end up blindly following what he does. He does not want to misguide anyone by saying that fairness creams 'improve your skin,'" a source told the tabloid.
Reportedly, the actor met up with the officials of the fairness brand, but he refused their offer immediately, simply because he felt so strongly against it.
Ranbir has certainly made an exception unlike other big actors who don't mind endorsing fairness products like Shah Rukh Khan, Shahid Kapoor and Deepika Padukone.
Well, this is one thing that has surely made Ranbir a "hero" in our eyes
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