HYDERABAD: The leading fashion brand Provogue launched its new store at A S Rao Nagar, Hyderabad with Style Icon & Trend Setter, Sonakshi Sinha. The Dabang girl who was recently roped in by Provogue as the face for their latest Summer/Spring collection and “LIVE MAD” campaign for the Women’s Wear was spotted at her fashionable best. The actress was delighted to be a part of this magnum-opus store by Provogue and even shared her views regarding the revolution the brand has brought in the fashion fraternity. LIVE MAD defines a state of mind, which represents the spirit of New India. It embraces the concepts of to Care more than others, think wise; Risk more than others, think safe; Dream more than others, think practical; Expect more than others, think possible; Live more than others, Live Mad. LIVE MAD says that there’s no success without a touch of madness.
On being enquired regarding the opinion on the campaign & the brand, Sonakshi Sinha said: “Provogue is a brand known for its innovative designand believes in going beyond the realm of the fashion trends. I am proud to be a part of the brand which depicts the free and young spirit of our country” The Summer/Spring collection which has been designed with innovation has a perfect blend of the current fashion trend with elegance.
The Summer/Spring collection campaign and the new store have been designed with the key element of moving “Beyond” of what is expected with energy and passion.
bring the old sonakshi back shes looking ugly here
ReplyDeleteHow the hell she shed weight from 90kg to 60? Goshhhh, am trying real hard but no result! :(
ReplyDeleteSonkashi, you are very beautiful but there's something which is not convincing in this pic.. maybe I'm not liking you in this western look and those glayers are not really fitting you..
ReplyDeleteIs this woman and Provogue for real. Not everyone can live their reality and go mad, mad, mad, unless their willing to foot the bill when the bank comes calling.
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