MUMBAI, MARCH 31st, 2011: Yash Raj Film’s new youth films studio, Y-Films, launched with a bang in a young & fun event in line with the audience its catering to. Themed like an 18 year old’s house party, the event unveiled its aggressive line up of 3 releases for 2011. Keeping with its vision of being a platform for new talent, Y-Films also showcased the fresh crop of directors and stars of the 3 films.
Speaking on the new studio, Vice Chairman, Yash Raj Films, Aditya Chopra stated, “The youngest country in the world. Housing the largest movie going audience in the world. Youth! Its a segment that's not just too big - but too important - to ignore. Y-Films continues YRF's trend of breaking new genres. With a laser-sharp focus on youth, we hope to create a brand of cinema that will capture the hearts & imaginations of this elusive bunch and rock their world. Here's to a new revolution - that begins with 2 fingers!"
Y-Films is headed by Ashish Patil, formerly head of youth music channel, MTV in India. Patil adds, “Y-Films promise to deliver kick ass films of the youth, by the youth, for the youth. And be a platform for new talent – both on screen and behind the scenes – who will challenge, break and set new rules of story telling. Get ready to spread the Y-rus!”
The event played out the exclusive first looks of the 3 films and a ground-breaking new stop motion music video from the first release ‘Luv ka The End’. Directed by Bumpy, Luv ka The End features Shraddha Kapoor and introduces Taaha Shah. It has a foot-thumping soundtrack by Ram Sampath and is slated for release on 6th May.
Film #2 which is a rom-com against the backdrop of social networking is interestingly titled ‘Mujhse Fraaandship Karoge’ – a cheesy take off on one of YRF’s own earlier releases and colloquial internet lingo used for making friend requests. Directed by Nupur Asthana, it introduces 4 new faces, Saqib Saleem, Saba Azad, Nishant Dahiya & Tara D’souza and marks the Bollywood debut of desi folk-rocker Raghu Dixit as composer.
Film #3, on the other hand, is a tech-based caper, which is the story of India’s youngest and most twisted hacker titled ‘Virus Diwan’. With a tagline that reads ‘Enter. Infect. Escape’, it’s the launch pad for Arjun Kapoor.
Sorry but this is nonsense all the newcomers. Especially with the actresses there are soooo many new faces however nobody really manages to stand out except for kareena and priyanka and katrina kaif. The older actresses are either settled or just running around shilpa, urmila. karishma, madhuri etc. And Aish may still be walking around she isn't a hit actress...ofcourse there is also anushka, deepika and sonam however they miss the hype that surrounds bebo/pc/kat.
ReplyDeleteSo these directors and salman khan should just stop confusing us with all these newcomers and just stick to whatever already is here.
can't say if the films will be any good but it's nice that they're launching new people... and it seems that not all of them have famous parents
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